I knew exactly what that meant. Something real had just broken through.

That’s what good PR is supposed to do. Not just get attention, but create momentum. Not just make noise, but change what happens next.

PR done with purpose — right story, right people, right time.

Most People Get Visibility Wrong

Most of you reading this want more visibility. Maybe you don’t come from a business background. Maybe the only advice you keep hearing is “post more often.” But posting more isn’t a strategy. It’s a hamster wheel.

And there’s a faster, smarter way to get seen by the people who actually matter. That’s what Finding Your Edge is about.

The goal isn’t just to be seen. The goal is to build visibility that attracts ideal clients, increases revenue, and makes growth feel lighter and faster.

The Story Nobody Heard for 25 Years

That client? An organization doing important work for 25 years. And nobody outside their circle had ever heard of them. Zero media coverage. Not one placement.

They weren’t looking for PR. They just wanted to grow and reach new members. The PR strategy came from understanding what they actually needed — not what they asked for.

Over time, the work became more about creating discoverability, credibility, and the kind of visibility that actually moves people to act.

That long-term PR strategy led to major coverage, including the Today Show, and helped double membership.

AI Won’t Save You Without This

Right now AI can write a pitch in 30 seconds. It can draft your bio, your website copy, your social posts. Everyone has access to the same tools.

But the people who actually get featured? They’re not using better tools. They have a story worth telling and a strategy behind it.

Those two things are what most people overlook — and they’re exactly what makes the difference.

What Actually Gets You Chosen

Here’s what most people miss about visibility.

You’re probably still reading magazines. Maybe it’s Travel & Leisure or the Economist or the Wall Street Journal. Unless you’ve ditched print entirely for your favorite Substack writers. Either way — editors are still choosing stories every day.

One story — placed in the right room — can put you in front of thousands. Sometimes millions. One pitch can open doors that no amount of posting, networking, or cold outreach ever will.

Not because you got lucky. Because someone heard your story and thought, this is the one.

That’s how an organization with zero media coverage ended up in Forbes, the New York Times, and on the Today Show — and doubled their membership along the way.

This is what strategic visibility can do over time.

This is exactly the kind of result the right strategic visibility can create.

It’s the same approach behind my own work as a luxury travel scout — where the right story led to features in Virtuoso’s Culinary and Wellness newsletters, putting the hotels and travel brands I personally vet in front of top advisors worldwide.

Whether it’s Forbes or Virtuoso, the framework doesn’t change. You can follow that journey on my second publication, Rare Finds — Luxury Travel.

One Story Can Still Break Through

A different client, in a completely different industry, needed a different kind of win.

One strategically placed story led to an exclusive in The Philadelphia Inquirer, coverage from the food editor, and a five-minute exclusive on Fox — with no ads and no paid media.

That’s the part people still underestimate.

One well-placed story can keep opening doors.

Your New Audience Doesn’t Have a Corner Office

Digital PR isn’t new — I’ve been using it successfully since the mid-2000s.

What’s new is how people discover you. AI has changed the discovery side completely.

Now there’s a new audience that gets to decide if your story is worthy. And that audience doesn’t have a masthead or a corner office. In marketing, there’s always been two audiences — businesses and consumers. B2B and B2C.

Now there’s a third: B2A — Business to AI. That means AI is increasingly deciding who gets recommended before a human ever sees your name. Which means the strategy behind your story matters more now than ever.

Getting Found Is Only Half of It

In AI Sent My Client a Customer She Never Pitched, I broke down how search has changed and what it means for getting found. But getting found is only half of it.

The type of content you put out — and where you put it — determines whether you get remembered, quoted, or passed right over.

• A Substack article builds depth and authority.

• A podcast clip builds familiarity.

• A media placement builds credibility.

• A short-form video builds reach.

• AI is pulling from all of it.

That’s why your visibility has to work across channels, not just in one post or one platform.

One Platform Isn’t Enough Anymore

Some of you have massive audiences. Some of you are writing into what feels like silence.

Either way, the game isn’t just one platform or one type of content anymore. A Substack article does different work than a podcast clip, which does different work than a media placement, which does different work than a short-form video.

And AI is pulling from all of it — deciding who’s credible, who’s relevant, and who shows up when your ideal client goes looking.

A New Win From the Same Story

This is why the work doesn’t stop when one story goes live.

Take Greta Meschke, for example. After the last story I shared about her, she got another win this week from that same visibility work — through AI search, which brought in another new travel wellness client.

That’s the part most people underestimate.

A good story doesn’t just get published once. It can keep working, resurfacing, and creating new business long after the original post goes out.

Storytelling + Strategy + AI = Visibility Done Right

Imagine launching a new program and instead of spinning your wheels on social media or wasting money on ads, one well-placed story brings your ideal clients straight to you.

That’s not a fantasy.

That’s what happens when storytelling, strategy, and AI come together with PR done right. It’s the same framework I’ve been invited to teach at Temple and as a guest speaker to Wharton’s executive MBA professionals — and it’s all inside AMPLIFY: 10x Your Visibility in 60 Minutes.

Get three decades of proven experience in one hour.

“I didn’t know anything about storytelling before taking her course. Now I know how to generate leads with effective storytelling and create content that stands out and converts.” ~ .

Why This Matters

The point isn’t just that visibility matters.

It’s that the right visibility compounds.

Sometimes that looks like long-term consulting. Sometimes it looks like one strong media placement. Sometimes it looks like being discovered through AI and turning that into a new client.

The strategy changes by client, but the principle stays the same: the right story, well told, still opens doors.

And when it works, it doesn’t just bring attention. It brings more ideal clients, more revenue, and faster growth with less effort.

That’s the kind of visibility worth building.

If you’re enjoying Finding Your Edge, tap ❤️ and 🔄 at the top to help others find their way here. It means so much!

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Free — Notes, tips, and the Brand-Boost Checklist: 10 ways to increase your visibility.

Paid — Where the real work happens.

• Deeper dives twice a month, with client case studies behind major media features

• Live monthly strategy sessions — only for the private community

• Actionable storytelling and visibility strategies you can use right away

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To your continued success,

— Robyn

Fun Facts:
Robyn — former competitive figure skater — finding my edge at age 2.

Jess — ice hockey player

TOPICS DISCUSSED:

• How to engage and balance a growing community on Substack

• Running multiple Substacks:
  — , 3x Bestseller on Substack runs three: Nurse in the Market, Unstuck to Published and the NP Fellow
  — has two: Rare Finds Luxury Travel and Finding Your Edge

• Why routine creates more freedom, not less

• Mindset of a disciplined athlete and how to apply that to your business and life

• And a lot more!

Please let us know if there’s a particular topic or question you’d like us to discuss. Thank you for being a subscriber and joining our journey — live!

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Want to learn more about storytelling and getting your brand featured in the media? Check out my course, AMPLIFY: 10x Your Visibility.

Need help with your Substack? Check out ’s workshops.

If you’re the kind of person who wants the frameworks, not just the highlights, there’s more waiting for you inside the paid subscription.

Free subscribers get visibility tips and an instant bonus checklist.

Paid subscribers get deeper dives, monthly live Q&As, and practical storytelling strategies you can use right away.

The kind of strategic, story-driven PR that gets editors to say yes because it genuinely serves their audience — and keeps working long after it's published. We used her new workshop, Stock Market Playbook for Beginners workshop, as the starting point and built from there.

I walked her through the fundamental steps to draft her first newsworthy story — using a press release format. I also shared tips on how to repurpose your news to reach a much wider audience. Here’s a clip from our session.

The way people find you changed this year. They used to open Google, scroll a page of links, and click around. Now a lot of them skip all that. They ask ChatGPT, Perplexity, or Google’s own AI for a recommendation, and they get back a short list of names. Three, maybe five.

You’re either on that list or you don’t exist to that person.

One of my clients, Greta Meschke, landed a new customer she never pitched and never advertised to.

The customer found her by typing a question into an AI tool: who’s a luxury travel advisor in Oklahoma with great reviews? The AI gave a short answer. Greta’s name was on it.

“We just landed our first AI search referral — a tech executive booking a 9-day Italy itinerary through Venice, Florence, and Rome with his wife. The PR is working!”
~ Greta Meschke, Founder, Greta & Co. Travel Design

All told, she pulled in over $50,000 in new business from two clients. She chased none of it.

Want the system behind this result? AMPLIFY⤵️

https://landing.robynlevin.com/amplify

This is the part most people haven’t caught up to yet.

This is not about using AI to write your story for you. That’s a different mistake.

AI-generated content about you doesn’t teach AI to trust you. A real, specific, human story does. Strategy and the right story are what move the needle.

The AI isn’t guessing. It builds those answers from what’s published about you — and it weighs credibility. An article on a trusted outlet. An interview with a publication your clients already read. A press release picked up where it can be found. Reviews from real clients. The machine reads all of it. But the trail that moves the needle isn't just volume. It's the right story, at the right angle, placed where credible sources already exist.

That's the work. We aligned Greta's story with clear, relevant angles and secured placements in established outlets. The result wasn't just more visibility — it changed the quality of her inquiries. Prospects came in more aligned, more informed, and ready to move forward.

I’ve spent 30 years building that trail for people. We used to call it PR. Getting featured and earning mentions in places people already trust like: Wall Street Journal, Forbes, Entrepreneur and Today show. That same work is now what teaches AI to recommend you. The press release I wrote in 2005 and the ChatGPT answer in 2026 run on the same principles. Most people think they understand what that means. They get about 10% of it.

Greta didn’t get lucky. She had a story out in the world, and the AI found it.

Most entrepreneurs, coaches and experts wait to be discovered. They do great work and assume the right people will notice. They won’t, because the new front door is a machine, and the machine only knows what it can read.

Here’s how Jess summed up what shifted for her after our session:

The biggest shift from today’s conversation was realizing that people don’t connect with announcements. They connect with stories.

The workshop isn’t the story. The reason it exists is the story.

As Robyn put it: “Stories Stick. Ads Slip.”

“That’s a lesson I’ll be carrying into every launch, article, workshop, and business I build moving forward.” ~

If you want the exact system behind Greta’s result — the strategy, the story frameworks, and how to get AI to find you — I put it into a 60-minute training called AMPLIFY: landing.robynlevin.com/amplify

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To your continued success,

— Robyn
P.S. Here’s the link if you’d like to watch the full PR with AI training.

AI has flipped the search game upside down. Here’s the online visibility strategy most entrepreneurs are missing — and how a strategic press release can get you found on Google and cited in AI search.

Are You Disappearing from Search?

Finding it harder to stand out online? Not showing up in search the way you used to?

You’re not imagining it — and you’re not alone.

AI has fundamentally changed how Google surfaces results, making it harder than ever for your website or business to earn that coveted spot on page one. The rules changed almost overnight. What worked two years ago isn’t working today. And if you’re relying solely on social media or traditional SEO tactics, you’re likely feeling the squeeze.

But what if the solution isn’t a new algorithm hack, a bigger ad budget, or another social media strategy?

What if the answer is actually one of the oldest tools in the marketing playbook — reimagined for the AI era?

PR Is Not Dead. In Fact, It’s Never Been More Powerful.

I’ve been using digital PR as a brand-building and online visibility strategy for decades. I’ve helped clients earn coverage in the New York Times, Entrepreneur magazine, the Today Show, and more. I’ve used this same strategy to land media coverage for my own sports business — and I’ve helped a client grow their company to $3 billion in under three years using these very principles.

The right story, told strategically, creates opportunities money can’t buy, your competitors can’t copy — and it’s not AI.

A well-crafted press release does something no paid ad or social post can do. It creates third-party credibility, earns you authoritative backlinks, and positions your brand as the go-to expert in your niche — in the eyes of both Google and AI search tools like ChatGPT, Perplexity, and Google’s own AI Overviews.

But here’s the key — and this is something I’ve built my entire methodology around:

It’s not just PR. It’s strategic storytelling.

When you combine a compelling, client-centered narrative with smart PR distribution, you don’t just get press coverage — you build a permanent visibility asset that works for your brand long after the release goes out. The right story, told with intention, attracts ideal clients, earns media attention, and now — gets discovered through AI search.

“If I was down to my last dollar, I would spend it on public relations.”

~ Bill Gates

That edge? Most of your competitors haven’t found it yet.

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From Invisible Online to $50K in New Business - Part 2

In an earlier post, I shared 5 ways to increase your visibility without content overload. In this article, I’m going deeper to show you the power of PR — an underutilized strategy for many founders and experts.

Let me walk you through a recent client story that shows exactly how this works in practice.

Greta Meschke is the Founder of Greta & Co. Travel Design, a luxury adventure travel company built on exceptional service and deeply personal client experiences. She has a beautiful brand, a genuine expertise, and a niche she is deeply passionate about — but she was struggling to attract her ideal clients online, competing against bigger brands, and barely showing up in search at all.

She wasn’t doing anything wrong. The online landscape had simply shifted beneath her feet.

When Greta came to me, we didn’t overhaul her website. We didn’t run paid ads. We didn’t chase a viral moment on Instagram.

We started with her story.

What made Greta truly remarkable? What did her ideal client need to feel the moment they discovered her? What narrative would signal to both Google and AI that she was the definitive expert in luxury adventure travel?

From that foundation, we built a 3-part storytelling and PR strategy — built on a series of strategically crafted press releases designed to do three things:

1. Speak directly to her ideal client’s desire — not just her services

2. Distribute her story to targeted media outlets — earning authoritative coverage and powerful backlinks

3. Position Greta deliberately and specifically so the right clients — searching in the right places — could find her

The result? Greta didn’t just show up in search — she ranked on page one of Google and in AI Overview, as Luxury Travel Advisor in Oklahoma. A deliberate, specific, and ownable position that her ideal clients were already searching for. Through our PR work together, she generated $50,000 in new business from 2 new clients — including her first-ever client discovered through AI search.

Not from ads. Not from going viral. From a series of strategic press releases, built on the right story, distributed the right way.

Greta’s story has since been featured in Yahoo Finance, Business Insider, Apple News and hundreds of other top tier media outlets.

“Working with Robyn Levin has been a game-changer for my business. Through her PR support, I was discovered by my very first client through an AI search and I generated $50,000 from 2 new clients that found me online.” ~ Greta Meschke, Founder, Greta & Co. Travel Design, Luxury Adventure Travel Specialist

Why PR Works So Powerfully in the Age of AI Search

AI search — ChatGPT, Perplexity, Google’s AI Overviews — does more than just crawl websites. It pulls from trusted, authoritative sources across the web. News sites. Media outlets. Press release distribution platforms. Industry publications.

When your story lives on those platforms, the right clients can find you in places your website alone could never reach.

A press release with a weak or generic story gets ignored. But one built around a compelling, specific, client-centered narrative? It becomes a permanent, indexed online visibility asset that works for your brand 24/7 — telling Google you’re credible and telling your ideal client that you’re the real deal.

The entrepreneurs winning at online visibility right now aren’t just creating more content — they’re getting strategic about where their story lives on the web.

Want to learn this system at your own pace? Explore my PR course:
Amplify → 10x Your Visibility in 60-Minutes.

And here’s what most people don’t know — it’s not simply the press release itself that gets you discovered. It’s the way it’s written that makes all the difference. That’s exactly what’s waiting for you inside — as a paid subscriber.

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There’s an exclusive special offer for those interested in learning more about using Digital PR and AI to significantly increase your visibility.

Learn the exact strategies I’ve used for decades to land top-tier media coverage for clients.

Normally $297, grab my 4-part video course for just $97 for today’s show members, listeners, and readers with coupon code Alec.

Purchase Amplify & Boost Your Brand Visibility & Income Course here below:

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√ Why stories matter in brand building

√ How to create newsworthy stories

√ Attracting your ideal clients without ad

Quick reminder we’re going live at Noon, ET today for more Substack strategies. knows a lot, having been on Substack for 3-years. And, she’s a 3x bestseller on Substack.

https://open.substack.com/live-stream/158371

If you want to understand more about paid offers and converting Free subscribers to paid, you won’t want to miss this session.

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The combined power of every AI. In One Place. For one price.

For many growing entrepreneurs, visibility has quietly turned into a second job. Post more. Stay consistent. Spend more on ads. Keep going.

But over the past year, I’ve seen a different pattern—especially with those who are already successful, but not being found where decisions are actually made.

How Strategic Content Led to a Luxury Travel Expert’s First AI Referral

A travel entrepreneur and luxury advisor I worked with, Greta Meschke was in that exact position. She had built a strong business and invested a small fortune into her website and photography—but without a clear roadmap for visibility, it wasn’t translating into high-intent inquiries, Google search rankings, or the kind of clients she actually wanted.

Most people would have told her to post more. That wasn’t the issue.

The five most effective ways to increase visibility, rank in Google search, attract high-intent clients, and grow revenue without content overload are: building owned platforms, focusing on search-first visibility, securing credible media placement, leveraging long-form authority content, and turning expertise into repeatable frameworks.

1. Build owned platforms you control

What happens when social reach drops or disappears? For this travel entrepreneur, we shifted toward owned channels—email, digital PR and long-form content—so her visibility didn’t reset every time she posted. It created a consistent place to be found.

2. Focus on search-first visibility, not feed-based content

Why wasn’t she getting inbound inquiries despite being active online? Because she wasn’t showing up in Google search for high-intent queries like “luxury travel advisor Oaklahoma.”

We repositioned her content around what clients were already searching, and she began ranking at the top in her home state—including competitive, high-intent searches where visibility typically favors established publications and large agencies.

3. Secure credible media placement that compounds trust

Why do some entrepreneurs convert faster with less effort? Because credibility is already established before the first conversation.

We aligned her story with clear, relevant angles and secured placements in established outlets. The result wasn’t just more visibility—it changed the quality of inquiries. Prospects came in more aligned, more informed, and ready to move forward.

“We just landed our first AI search referral—a tech executive booking a 9-day Italy itinerary through Venice, Florence, and Rome with his wife. The PR is working!" says founder, Greta Meschke.

Read more

The secret to landing a strategic partnership with a major brand isn’t the pitch — it’s the relationship you build long before you ever ask.

✍️ Subscribe for the full case study — including how we pre-sold thousands of books before the launch.

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Don’t let rejection stop you from pursuing a big goal.

When I learned how to land a clean axel as a child figure skater — I fell. A lot. Did I give up? Not at all. I tried harder, practiced daily, and learned from my mistakes.

That’s the exact mindset I brought to pitching CitiBank on a strategic partnership for my client — and it helped that years earlier, I’d said yes to keynoting a CitiBank luncheon for women business owners, even though I was terrified of public speaking. That one yes built the relationship that made everything after it possible.

It took 3 meetings.

1. Meeting 1 — they said no.

2. Meeting 2 — they said no again.

3. Meeting 3 — everything changed.

What shifted between meeting 2 and meeting 3 wasn’t the idea. It was how I reframed it. This is what I call The Flip Method™ — reading the room, flipping the value, and making it easy to say yes.

The full case study breaks down exactly what I did differently — and the result that surprised even me.

👉 Subscribe to read the full story →

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In the meantime — what questions do you have about strategic partnerships? Comment below ⬇️

I was put on single-blade skates at age two, which meant I had to learn to find my edge—literally—before I could even tie my own shoes. Skating taught me discipline, resilience, balance, and how to lean into the unknown. I didn’t realize it then, but those early lessons prepared me for everything that came next.

A 39-second glimpse into how I turned passion into profits — and why the 30,000 hours behind the scenes mattered more than the wins.

Hi, I’m Robyn Levin if we haven’t met. I’d love to know more about you too — what business are you in and how’s it going?

Growing up around the rink shaped so much of who I am.
(Here’s one of my favorite photos — my mom was a figure skating performer long before she put me on single blades at age two.)

In my early 30s, I bought a bankrupt 40,000-square-foot ice arena and rebuilt it from the ground up. I negotiated a training partnership with an NHL team, created celebrity skating workshops, and even turned the facility into a weekend production studio for an Olympic commercial — a moment that began with overhearing a “no,” trusting my instincts, and quoting a price three times higher than I thought they’d accept. They did.

Those years taught me how to take risks with clarity, navigate uncertainty, and make bold decisions before the roadmap existed. More importantly, they taught me the power of story — how the right narrative can open doors, shape perception, and create opportunity.

After selling the arena, I took time off to travel, reset, and rethink what I wanted next. That break led to two decades of helping entrepreneurs and experts sharpen their story, earn meaningful media visibility, and communicate who they are with more confidence and intention. Over the years, I’ve helped clients land features in TIME, Forbes, The Wall Street Journal, The Today Show and more — not through hype, but through thoughtful storytelling and the courage to share what actually matters.

Finding Your Edge is where I bring all of that together.

Here, I’ll share behind-the-scenes stories, lessons from my own entrepreneurial path, client examples, and practical storytelling insights to help you elevate your visibility — and stand out in a way that feels true to you.

Thanks for being here.
I’d love to learn more about you — what business are you in, and what edge are you working toward?

Please subscribe and comment if you’re enjoying Finding Your Edge.

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— Robyn